Post by account_disabled on Dec 6, 2023 16:58:39 GMT 7
One of the checks to often be carried out on the site is to evaluate the quality of the traffic that lands on the pages. With Google Analytics it is possible to see which pages perform poorly and discover the reasons why. Maybe there are bad links or the site is not optimized for mobile, which scares users away and increases the exit rate from pages. Simply monitor your site's Exit Pages report. Pages that have a high exit rate should be monitored. For example, the Contact and Privacy Policy pages often have a high exit rate, but this is not an anomaly. What should worry you instead are the high exit rates from the services and blog pages, because you want to retain the user and convert them.
Take an average long period, at least 6 months, and thus obtain a fairly large analysis sample. Review content, review copy and graphics, improve the overall user experience. If you have pop-ups, avoid the most annoying and high-impact Buy Bulk SMS Service ones, because they close the pages. Always observe what your competitors do, what content they create, how they are positioned and for which queries. Plus, it's not just about organic traffic. It is necessary to monitor the origin of the traffic arriving on the site. For example, it is not enough to evaluate content only based on organic traffic, but it is necessary to optimize all the resources that bring traffic to the site as much as possible. There may be pages on your site that bring traffic and conversions, but that doesn't come organically.
Therefore, also evaluating the All Users segment and not just Organic Traffic is a good idea for a quality SEO Audit. This way you will have a more complete vision of the situation. Continuously monitoring various aspects of the website therefore allows you to optimize and improve the user experience, in order to increase the traffic conveyed to the pages. Knowing exactly the errors and defects allows you to intervene on multiple points and thus receive a good evaluation from the search engines. We have seen how to do an SEO Audit and what steps to follow to monitor the performance of the site so that you can make improvements and position yourself better.
Take an average long period, at least 6 months, and thus obtain a fairly large analysis sample. Review content, review copy and graphics, improve the overall user experience. If you have pop-ups, avoid the most annoying and high-impact Buy Bulk SMS Service ones, because they close the pages. Always observe what your competitors do, what content they create, how they are positioned and for which queries. Plus, it's not just about organic traffic. It is necessary to monitor the origin of the traffic arriving on the site. For example, it is not enough to evaluate content only based on organic traffic, but it is necessary to optimize all the resources that bring traffic to the site as much as possible. There may be pages on your site that bring traffic and conversions, but that doesn't come organically.
Therefore, also evaluating the All Users segment and not just Organic Traffic is a good idea for a quality SEO Audit. This way you will have a more complete vision of the situation. Continuously monitoring various aspects of the website therefore allows you to optimize and improve the user experience, in order to increase the traffic conveyed to the pages. Knowing exactly the errors and defects allows you to intervene on multiple points and thus receive a good evaluation from the search engines. We have seen how to do an SEO Audit and what steps to follow to monitor the performance of the site so that you can make improvements and position yourself better.