Post by account_disabled on Dec 2, 2023 18:03:13 GMT 7
According to Google’s survey, an astonishing 94% of users agree that good content has a story to tell, which is hardly a surprise. Human beings are hardwired to love and respond to stories, so look at your content as an opportunity to tell them a good one.
Consider telling the C Level Executive Email Lists story behind your brand or about the inspiration that led to your most innovative product ideas. But know that you can turn just about anything into a story with enough creativity.
4. Good content sparks emotion
Excellent content doesn’t just change a reader intellectually. It also touches them emotionally and makes them feel something.
According to Google’s survey, 85% of interviewees said good content evokes some emotion in them. Content that triggers emotion is content people remember and that keeps them coming back to the source for more.
In sum, when we create new content we need to think that our audience should feel represented and have its needs fulfilled. When the audience doesn’t find what they want in your content, they probably won’t return to see more.
How to Create Good Content
Ready to apply what you’ve learned and start creating incredible content of your own? Here are some tips, tricks, and best practices to keep in mind as you start your journey.
Solve common consumer problems
Most people who take to Google in search of terrific content either have a problem to solve or a burning question they need an answer to. That’s why it’s crucial for a marketer to know their audience and anticipate their needs.
What pain points and issues is your ideal customer looking to address? What are their end goals in seeking those answers, and where do they tend to look for content that can help?
Do plenty of market research
Effective SEO content taps into what audiences are really out there thinking about and searching for, which can (and does) change over time. That’s why frequent, thorough market research is so important.
It’s also important to back your broad research up by talking to your actual customers. Ask for feedback on what content they find most helpful or entertaining via forms and surveys. Offer them incentives for sharing to ensure plenty of responses.
Consider telling the C Level Executive Email Lists story behind your brand or about the inspiration that led to your most innovative product ideas. But know that you can turn just about anything into a story with enough creativity.
4. Good content sparks emotion
Excellent content doesn’t just change a reader intellectually. It also touches them emotionally and makes them feel something.
According to Google’s survey, 85% of interviewees said good content evokes some emotion in them. Content that triggers emotion is content people remember and that keeps them coming back to the source for more.
In sum, when we create new content we need to think that our audience should feel represented and have its needs fulfilled. When the audience doesn’t find what they want in your content, they probably won’t return to see more.
How to Create Good Content
Ready to apply what you’ve learned and start creating incredible content of your own? Here are some tips, tricks, and best practices to keep in mind as you start your journey.
Solve common consumer problems
Most people who take to Google in search of terrific content either have a problem to solve or a burning question they need an answer to. That’s why it’s crucial for a marketer to know their audience and anticipate their needs.
What pain points and issues is your ideal customer looking to address? What are their end goals in seeking those answers, and where do they tend to look for content that can help?
Do plenty of market research
Effective SEO content taps into what audiences are really out there thinking about and searching for, which can (and does) change over time. That’s why frequent, thorough market research is so important.
It’s also important to back your broad research up by talking to your actual customers. Ask for feedback on what content they find most helpful or entertaining via forms and surveys. Offer them incentives for sharing to ensure plenty of responses.