Post by account_disabled on Nov 8, 2023 13:25:19 GMT 7
Reading time: 4 minutes conversion funnelThe conversion funnel represents the path taken by a potential customer while browsing a website, from the moment of visit to the moment he becomes a Sales Qualified Lead (SQL). Optimizing this process means increasing the number of SQL generated each month and, therefore, commercial opportunities. In this article, we want to delve deeper into the concept of conversion funnel and explain how to optimize it and make it effective, to increase ROI.
The conversion funnel: let's start from the basics The goal of an effective conversion funnel wedding photo editing service is to nurture leads along the purchasing journey , from when they enter the sales pipeline (i.e., when they start browsing the company website) to when they make a purchase and become a customer . Nurturing leads means guiding them and helping them along the way, providing them with useful content and supporting them until they complete all the steps. Obviously, it is not always easy - especially in the B2B sector - considering that it is necessary to understand what stage of the buyer's journey they are in and what.
They need at that precise moment, to provide the appropriate information. To better understand how to do it, let's delve into the different phases of the sales cycle. When the prospect approaches the company website for the first time, he is in the awareness phase , i.e. the moment in which he thinks he has a problem, but is not yet able to identify it. This is where the conversion funnel begins and content comes into play. The objective of a B2B company's website, in fact, is to help the potential customer understand what the problem actually is, proposing concrete answers.
The conversion funnel: let's start from the basics The goal of an effective conversion funnel wedding photo editing service is to nurture leads along the purchasing journey , from when they enter the sales pipeline (i.e., when they start browsing the company website) to when they make a purchase and become a customer . Nurturing leads means guiding them and helping them along the way, providing them with useful content and supporting them until they complete all the steps. Obviously, it is not always easy - especially in the B2B sector - considering that it is necessary to understand what stage of the buyer's journey they are in and what.
They need at that precise moment, to provide the appropriate information. To better understand how to do it, let's delve into the different phases of the sales cycle. When the prospect approaches the company website for the first time, he is in the awareness phase , i.e. the moment in which he thinks he has a problem, but is not yet able to identify it. This is where the conversion funnel begins and content comes into play. The objective of a B2B company's website, in fact, is to help the potential customer understand what the problem actually is, proposing concrete answers.